Five Coronavirus Strategies for Radio

Once upon a time, your radio show or podcast talked about something other than the COVID-19 pandemic. Today your listeners are more interested in that topic than in anything else. Ratings are way up for TV news and news radio. Health-related podcasts like NPR’s Coronavirus Daily and CNN’s Coronavirus Fact or Fiction are tops on the most-listened-to charts. How do you shift your show from lighter topics and fun to the pandemic while staying true to your personality brand? At The Randy Lane Company, we hear that question from hosts across the US and Canada a lot lately. Here are

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