Your Critics and Complainers
In Italy, Ferrari racing fans are called “tifosi.” Formula 1 is their religion. The tifosi worship Ferrari drivers passionately when they win, but become wrathful when they lose. Passion is good business. It is rumored that Ferrari makes more money from Ferrari-branded merchandise than they do from cars. Ferrari is worth more as a company than both General Motors and Ford. I am not aware of any Buick tifosi. Great broadcasters also evoke passion. And as the song says, it is a thin line between love and hate. Authentic, compelling on-air hosts sometimes generate complaints. Evocative, dramatic or funny content
