“It’s your ear more than your eye,” said CBS 60 Minutes producer Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important than what they see. Radio and podcast presenters have only sound to work with, but many leave its potential unexplored. Here are some secrets on effective use of sound from successful shows in television, radio and podcasting. Good writing matters. When writing for on-air, read it out loud multiple times in the editing process to get a sense of flow and rhythm. For television Don Hewitt said, “the picture brings you