HOW TV NEWS WINS AT PODCASTING
The future of local television involves podcasting. Some stations repurpose newscast audio into downloadable shows while stations like WTTG in Washington have dedicated studios for creating original podcast content. Experts predict that podcast advertising will surpass $1 billion in 2021. News content has always been popular with podcast listeners, and demand has surged during the coronavirus pandemic, the police murder of George Floyd and the 2020 election. With outstanding writing and storytelling skills, TV journalists are well-equipped for successful podcasting and their emotional bond with regular viewers will drive interest in the show. But execution is a problem in most
