Digital Sales Manager

  • Full Time
  • Anywhere


Hearst Television, Inc


WPTZ/WNNE, the Hearst Television owned NBC affiliate in the scenic Burlington, VT/Plattsburgh, NY market is seeking a proven Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment.  Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training.    

Job Responsibilities 

  • Prepare and implement individual advertiser account strategy including revenue goals.
  • Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals. 
  • In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.  
  • Consistently evaluate seller performance and provide feedback.  
  • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines. 
  • Respond to RFP requests; meet client deadlines. 
  • Meet extensively with clients to develop/strengthen business relationships; drive client retention. 
  • Develop/strengthen business relationships with key station vendors. 
  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel.  
  • Develop and generate non-traditional revenue and new sales initiatives. 
  • Manage various expense budgets related to digital initiatives. 
  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.  
  • Provide training to Local and National sellers. 
  • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window. 
  • Maintain current and accurate revenue forecasts by account.  
  • Review and approve new insertion orders. 
  • Prepare and present various reports. 
  • Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined. 
  • Maintain current knowledge of HTV advertising regulations.  
  • Communicate regularly with the General Sales Manager on all aspects of digital business.  
  • Be agile in responding to dynamic business conditions and station business needs. 

Experience Requirements 

  • Have a complete understanding of current digital marketing strategies including synergist values with other media. 
  • Understanding of pricing and inventory management principles. 
  • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response. 
  • Ability to prospect, meet with, and close business with new station clients. 
  • Possess the skills to manage and supervise others. 
  • Related military experience will be considered 

Qualifications Requirements:  

  • Strong formal and interpersonal communication skills.  
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus. 
  • Valid drivers license and reliable automobile are required. 


  • College degree preferred. 
  • Military training and experience will be considered. 





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