Holiday Charity Campaigns for Broadcasters

‘Tis the season when broadcasters begin ramping up on-air promotion for heartwarming holiday charity campaigns. The non-profit events that evoke huge emotional response, good ratings and major advertiser engagement often begin by answering the following question at inception: What would it take for you to act? Audiences are bombarded with good cause messaging in November and December. What would move you to give? Break through with these guidelines that can help assure success for your holiday campaign. Entertain first, educate second. Have fun and make it memorable. Then ask for donations. What’s more blah than a food drive? The can’t-miss on-air

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