Listeners bond with their favorite radio and podcast personalities like a friend or family member. Like any relationship, a first step in their bonding is knowing your name. Name recall is especially important in Nielsen and Numeris diary markets, and when your new show enters a market already crowded with established, popular shows. Here are ten tips for speeding up the process of making your show name top-of-mind with the most people possible. Brand the show with the names of the people. TV viewers say they watch Fallon, Colbert or Kimmel. Few will mention brand names like The Late Show.
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A famous person once said, “Good things come to those who wait.” Well, not when it comes to recruitment! Those who