What You Want Determines Ratings

There is an old rule on Broadway: In shows like Wicked or Hamilton it is always around the third song in the show when the main character must sing about what they want. What does theater have to do with you in radio? You are going to have to learn to sing! I’m kidding. Actually, listeners in the digital age crave emotion and humanity in all entertainment including radio. All entertainment starts with want. For example, what do you notice about these “this day in history” items from Denny Johnson aired recently on KNOX Grand Forks? 1958: The Smurfs appeared

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